My Coming Out Story

Uncategorized Jan 01, 2018

Before the end of 2012, I was fired from two jobs in one day. πŸ˜ͺ These two jobs meant that I was fired for the third time in my adult life. πŸ˜”

But before the new year arrived, I decided to pick myself back up after a whole weekend of crying to start professional networking. πŸ’Ό

Naturally I was self-conscious. 😨 I thought I was too young - it didn’t help that I already looked young (still do but I’ve embraced it. Lol). I also felt too inexperienced and not very confident about what I was selling at the time. πŸ˜’ But there was no turning back, so I sucked it up. I made a ton of connections, and I actively sought out leadership positions to stand out. πŸ‘©πŸ»‍πŸ’Ό

One of the leadership positions was a Social Media Chair. I wholeheartedly embraced it and even kept that position for 2-3 years. πŸ‘©πŸ»‍πŸ’» During my term, I was asked out of the blue, “So how much do you charge for your services?” ”…You mean social media?” I asked. πŸ€” I hadn’t thought about social media as a service since I had used it for personal reasons since 2002. But that’s when I had my big light bulb moment. πŸ’‘

“Let me get back to you on that,” I said. That following night, I pulled an all nighter creating a business plan and social media marketing services. The last thing I needed, as I noticed that the sun was rising, was to give it a name.

I looked at my turtles, as I normally did to contemplate, and I knew. By March 1st, 2013, I filed my first fictitious business name: Social Turtles. πŸ’šπŸ’

For nearly five years, Social Turtles has taken good care of me. What an experience to market to and service your own clientele. To go through the ups and the downs of doing business. To learn how to take things as they are rather than to take them personally. The clients I gained and the clients I lost. The hardships and the victories. The lifestyle of working remotely and quietly. Nearly five years in and I’ve had the privilege of working with nearly 100 different brands. All of these experiences were under the Social Turtles name. ☺️

Social Turtles has personally helped me, too. It helped me make new friends, survive numerous heartbreaks, move to different homes multiple times. It taught me a lot about myself and others, and too much more to count. 😊

Five years later, I found myself coming to the end of another year. But this year (2017) was special:

  • My boyfriend and I adopted our first rescue pup together: @stuggithedog πŸΆ
  • I got engaged! πŸ’
  • I slowed down my business and picked up a part-time job so that I could focus on an intense 13-week spiritual coaching program. πŸ™
  • I was turning the big 3-0 on December 15th. πŸŽ‰

Thanks to some good soul work and deep reflection, I had decided, with a full heart, to say goodbye πŸ‘‹πŸΌ to the name Social Turtles πŸ’šπŸ’ and hello to a new year and a new brand: Jen Amos Consulting πŸ’š.

Most of my life, I had been conditioned to put myself last. 😢 This eventually reflected in my adult life and business when I valued placing my clients in the limelight while I worked behind the scenes. I didn’t want to make my business about me, so I instinctively hid behind Social Turtles. 🀭 When it came to compensation, I would make it a point to pay my contractors first, then pay myself last. Depending on the expenses, the contractor would often get paid more than me. πŸ’΅

But not anymore.

I have to give it to April, my graphic designer. She took my handwriting and heart sketches and designed my logo right before my birthday. πŸ‘ŒπŸΌ

In case you’re wondering, I chose to have a handwritten logo to show how raw, personal and authentic I’d like to be when marketing myself next year. πŸ“  To me, my handwriting represents time invested in creating something good. It demonstrates how sincere and invested I’d like to be in my clients’ businesses. 🀝 I also hope that when clients and colleagues see my logo, they instinctively take me for who I am. Understand that I, too, am human, and I want to do the best I humanely can for them. πŸ‘©πŸ»

The heart in the logo is supposed to look sketched on purpose. As if I sketched the heart and used a green highlighter to make it stand out. ✏️ This is inspired by how I like green heart emojis and annotating books or taking notes with hearts. πŸ’š It's to remind me to put the 'heart' back into what I do. Also, green is my favorite color and I want it to pay homage to Social Turtles. Even though times are changing, Social Turtles will remain in my heart as a pleasant memory. ☺️

Overall… I’m ever evolving, and looking at this logo makes me feel like I have the space to grow unapologetically and imperfectly. 🌱 It’s not that I didn’t love Social Turtles, it’s that I started to love myself more. πŸ’–

Goodbye Social Turtles. πŸ’šπŸ’ Thank you for these last five years. πŸ™ŒπŸΌ It’s been quite the ride. 😎 My heart is full of fond memories and full of confidence to move on. You took care of me, now let me show you the fruits of your labor. πŸ˜‰ Say hello to Jen Amos πŸ’š. I may have always appeared to be present, but now my inner world has matched up with my outer world. πŸ’πŸŒŽ It’s go time, friends. ⏱

Please excuse the mess for the next couple of weeks as I update my entire branding and online presence. Help me welcome a new, or rather, rediscovered Jen. πŸ’πŸ»‍♀️ Welcome to the girl who’s internally ready to come out from hiding. Who’s ready to embrace her own success with open arms.

Thanks for reading. You're pretty rad. πŸ‘πŸΌ A new journey awaits! 😍😁


P.S. Click here to read more about our new slogan: Empowering businesses to go online and grow online.

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